Healthy bones digital media kit
EMBARGOED: THURSDAY, OCTOBER 19, 2023
MEDIA ALERT
EMBARGOED: THURSDAY, OCTOBER 19, 2023
Understanding osteoporosis risk factors key to maintaining healthy bones: new report
Sally pearson, OAM, urging Aussies to "know your bones" this World Osteoporosis Day 2023
This Thursday, October 19, Dual World and Olympic champion hurdler, Sally Pearson, OAM, will team with Healthy Bones Australia, doctors, and patients to release key findings from Healthy Bones Australia’s 'Know Your Bones Community Risk Report Third Edition’ at a Parliamentary Friends of Aged Care event in Parliament House, Canberra.
The new report includes data from more than 104,000 Australians who have completed Know Your Bones – an online self-assessment tool developed by Healthy Bones Australia, in partnership with the Garvan Institute of Medical Research, to help Aussies understand their risk factors for developing osteoporosis.
The new report reveals significant under-investigation and inadequate treatment in those at risk of osteoporosis, and calls for heightened emphasis on medical intervention to reduce the impact of preventable fractures.1
After clipping a hurdle and experiencing a ‘bone explosion’ during an athletics race in Italy in June 2015, Sally will share her traumatic experience , and reinforce the importance of “prevention, and taking action to protect bone health to avoid fractures.”
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Poor bone health affects more than 6 million adults aged 50+.2
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183,000+ fractures sustained each year.2
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Fractures cost $2.59 billion per annum.2
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The total cost of osteoporosis is $3.4 billion, including general medicine & pharmaceuticals.2
To learn more about the new findings from the 'Know Your Bones Community Risk Report Third Edition’,
tee up an interview with a spokesperson below.
HIGH PROFILE HEALTHY BONES REPRESENTATIVES
Sally Pearson, OAM
Helen Dalley
Healthy Bones Ambassador, & Dual World & Olympic Hurdler GOLD COAST (VISITING CANBERRA)
Healthy Bones Australia Patron, presenter, journalist & podcaster, SYDNEY
EXPERTS
Professor Peter Ebeling, AO, FAHMS
Mr Greg Lyubomirsky
Dr Weiwen Chan
A/Prof Peter Wong
Chair, Healthy Bones Australia & Board member, International Osteoporosis Foundation, (IOF), MELBOURNE (VISITING CANBERRA)
CEO, Healthy Bones Australia, SYDNEY (VISITING CANBERRA)
Specialist Endocrinologist & Deputy Chair, Medical & Scientific Advisory Committee, Healthy Bones Australia, SYDNEY (VISITING CANBERRA)
Head Dept of Rheumatology, Westmead Hospital, Chair Healthy Bones Australia Medical & Scientific Advisory Committee, SYDNEY
AUSTRALIANS LIVING WITH OSTEOPEROSIS
Marilyn, 68
Carole, 69
Kimberly, 43
Elaine, 59
Graphic designer & classic car enthusiast diagnosed with osteoporosis after failing & her arm, SYDNEY
Retired business consultant who has sustained multiple bone fractures & loss of height, Glenning Valley, CENTRAL COAST NSW
Wife & mother-to-two who was diagnosed with pregnancy-related osteoporosis following the birth of her second child, BRISBANE
Consumer advocate, GP practice manager, mum & grandmother living with severe osteoporosis, MELBOURNE
BROADCAST VISION
MEDIA CONTACTS
Kirsten Bruce & Millie Chamberlain, VIVA! Communications
M 0401 717 566 | 0404 568 615
T 02 9968 3741 | 02 9968 1604
E kirstenbruce@vivacommunications.com.au | millie@vivacommunications.com.au