Healthy bones digital media kit
EMBARGOED: 12:01AM AEST, THURSDAY, OCTOBER 10, 2024
MEDIA ALERT
EMBARGOED: 12:01AM AEST, THURSDAY, OCTOBER 10, 2024
50+ y/o projected to sustain a fracture every 30 seconds
by 2033: new report
Healthy Bones Australia calling for enhanced
Government commitment to bone health
Healthy Bones Australia is teaming with an Olympian, doctors,
politicians, and patients this Thursday, October 10, to launch
key findings from their national burden of disease report,
together with the Parliamentary Friends of Pain Management,
at Parliament House, Canberra.
The new report – Osteoporosis and fractures in Australia. A
burden of disease analysis 2023 – 2033 – set for release in
advance of World Osteoporosis Day (October 20, 2024), reveals:
-
6.2 million (67 per cent) Australians aged 50+ years are living with poor bone health –
a marked 34 per cent increase from 2012 report, projected to increase to 7.7 million living with osteopenia (bone loss), or osteoporosis by 2033;1 -
In 2023, a fracture was sustained every 2.7 minutes in Australia, resulting in more than 193,000 fractures;1
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The total cost of osteopenia and osteoporosis equated to $4.8 billion in 2023, and is estimated to climb over the coming decade to $8.3 billion in 2033;1
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Fractures represent the highest cost associated with osteoporosis and osteopenia.1
The new burden of disease report offers concerning future projections, demonstrates the
under-prioritisation of bone health in Australia, and reinforces the urgent need for action from policy makers, healthcare professionals, and the community alike.
To learn more about the new findings from the Osteoporosis and Fractures in Australia. A burden of disease analysis – 2023 - 2033, tee up an interview with a spokesperson below.
AVAILABLE FOR INTERVIEW
EXPERTS
Professor Peter R Ebeling,
AO
Head of Department of Medicine, Monash University; Chair, Healthy Bones Australia; & Board member, International Osteoporosis Foundation (IOF), MELBOURNE
(VISITING CANBERRA)
Professor Peter Wong
Head of Rheumatology, Western Sydney Local Health District; Clinical Professor, Sydney Medical School; Medical Director & Chair, Healthy Bones Australia Medical & Scientific Advisory Committee, SYDNEY (VISITING CANBERRA)
Mr Greg Lyubomirsky
CEO, Healthy Bones Australia, SYDNEY (VISITING CANBERRA)
Professor Mark Cooper
Board Member, Healthy Bones Australia; President, Australian & New Zealand Bone & Mineral Society (ANZBMS); Professor of Medicine & Head of Concord Clinical School, University of Sydney, SYDNEY
Professor Jennifer Watts
Burden of disease report co-author, and Head of School of Health and Social Development, Deakin University, MELBOURNE (VISITING CANBERRA)
HEALTHY BONES AUSTRALIA AMBASSADOR
Sally Pearson, OAM
Healthy Bones Ambassador, 37, GOLD COAST (VISITING CANBERRA)
AUSTRALIANS LIVING WITH OSTEOPOROSIS
Carole, 70
Retired business consultant who has sustained multiple bone fractures & loss of height, Glenning Valley, CENTRAL COAST, NSW (VISITING CANBERRA)
Susanne, OAM, 70
Writer & children’s book author diagnosed with osteoporosis after sustaining multiple rib fractures, SYDNEY
Kristy, 33
Assistant brand manager, health coach, & women’s health advocate diagnosed with osteopenia in her late 20’s, SYDNEY
Marilyn, 69
Graphic designer & classic car enthusiast diagnosed with osteoporosis after falling & fracturing her arm, SYDNEY
Kimberely, 44
Wife & mother-to-two who was diagnosed with pregnancy-related osteoporosis following the birth of her second child, BRISBANE
BROADCAST VISION
MEDIA CONTACTS + INTERVIEWS
Kirsten Bruce & Sophie Harrison, VIVA! Communications
M 0401 717 566 | 0402 654 521
T 02 9968 3741 | 02 9968 1604
E kirstenbruce@vivacommunications.com.au | sophieh@vivacommunications.com.au
To learn more about Healthy Bones Australia, head to healthybonesaustralia.org.au, or for help and support, call 1800 242 141
Follow Healthy Bones Australia on:
Facebook: www.facebook.com/HealthyBonesAustralia
X: www.twitter/healthybones_au
Reference
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Bohingamu Mudiyanselage S , Watts JJ, Gebremariam K, Abimanyi-Ochom J. Osteoporosis and fractures in Australia. A burden of disease analysis, 2023 to 2033.: Healthy Bones Australia; 2024.